Birdies & Bullseyes at The Black Horse: How Bloxi Turned a Container Into a Revenue‑Generating Experience
an ambitious build. from shipping container to Trackman golf simulator and 501 darts.
At Bloxi, we specialise in creating standout commercial spaces that bring people together and our latest project for Birdies & Bullseye at The Black Horse in Tring is a perfect example of competitive socialising done right. This ambitious build didn’t just push the boundaries of what’s possible with a converted shipping container; it demonstrated the commercial power of smart, flexible, experience‑led design.
A Container Built for Competitive Socialising
Birdies & Bullseye combines immersive sport, technology and hospitality in a single, high‑energy venue. To make this possible, we designed and delivered the largest Bloxi container to date, a bespoke structure engineered specifically to house both a full golf simulator and a darts simulator.
This wasn’t a standard conversion. The TrackMan golf technology required:
- Increased ceiling height
- Clear swing space
- Uninterrupted sight lines
- A wider footprint than a typical container
The result is a fully customised unit that feels spacious, premium and purpose‑built. A true showcase of what modern container architecture can achieve.
Planning Support That Removes Barriers
Projects like this succeed long before installation day.
Bloxi worked closely with the client throughout the planning permission process, providing:
- Detailed CAD and elevation drawings
- Technical specifications
- Structural insight
- Guidance on local authority requirements
This level of support reduces risk, accelerates approvals and gives operators confidence that their investment is protected from day one.
Powered by Industry‑Leading Technology
To deliver a best‑in‑class experience, we collaborated directly with the suppliers on the client’s behalf:
- TrackMan Golf Simulator trusted by elite golfers worldwide
- 501 Darts delivering precision gameplay and seamless integration
By managing the technical coordination, Bloxi ensured the container was engineered around the equipment, not the other way around. This creates a smoother installation, a better user experience and a more reliable long‑term asset.
A New Revenue Stream for Pubs and Hospitality
With more people in the UK reducing their alcohol intake, pubs and hospitality venues are looking for new ways to attract customers and increase dwell time. Competitive socialising is proving to be one of the most effective solutions.
Birdies & Bullseye is already seeing the commercial impact:
- Fully booked sessions
- New revenue streams beyond food and drink
- Increased footfall and repeat visits
- A differentiated offer in a competitive market
A Bloxi container isn’t just a structure, it’s a business asset. It creates space where customers stay longer, spend more and return more often.
A Statement of What Container Architecture Can Do
Birdies & Bullseye isn’t just a venue; it’s a statement.
From planning support to bespoke structural modifications and cutting‑edge technology integration, this project demonstrates Bloxi’s ability to deliver complex, high‑impact commercial builds from concept to completion.
It shows how container conversions can unlock new revenue, transform underused space and create memorable experiences that keep customers coming back.
Let’s Build Your Next Commercial Experience
If you’re exploring new ways to grow your venue, diversify your offer or create a standout customer experience, we’d love to help.
07823 702815
hello@bloxi.co.uk
